ふくしまが誇る逸品たち | 米

Rice

The most crucial period for growing high-quality rice is from July to September, when the ears form and the grains begin to develop. Fukushima has significant daily temperature swings around this time, with hot, sunny days and relatively cool nights. This distinctive climate is one of the secrets behind its exceptional rice. Other key factors for delicious rice are pure water and rich soil, which Fukushima growers have been carefully nurturing for generations.

Product Highlights

Koshi-hikari

This is the most widely-grown rice variety in Fukushima. Koshi-hikari grains plump up full and shiny when cooked, with strong umami, fragrance, and sweetness, and has a chewy texture. You can directly experience the natural deliciousness of rice.

Hitomebore

People love Hitomebore rice for its delightfully soft texture. It offers an exceptional balance of flavour and stickiness. It’s a clean-tasting rice that goes with nearly everything, making it particularly suited to traditional Japanese dishes.

Ten-no-Tsubu

Ten-no-Tsubu is an original Fukushima rice variety. Ten-no-Tsubu, or Heavenly Grains, is named for its robust cultivar, whose ears shoot straight up to the sky, allowing the grains to absorb the blessings of nature as they ripen. It’s a delicious rice with grains that fully and evenly plump up when cooked. It’s less sticky than other kinds of Japanese rice, with a pleasantly firm texture.

Satoyama-no-Tsubu

Satoyama-no-Tsubu is an original Fukushima rice variety, named after the cool Satoyama, or rural mountain neighbourhood, where the variety would be cultivated. The grains are springy and large, with a sturdy texture. It has a light flavour coupled with just the right amount of stickiness and delicious umami notes.

Fuku Warai

Fuku Warai is an original Fukushima rice brand, hailed as the top rice in the prefecture. It was developed out of a desire to cultivate the best rice in Japan, and can only be grown by registered, GAP-certified producers. Fuku Warai boasts a unique texture and flavour , characterized by fragrant, sweet grains that cook up soft and tender.

Highly Ranked for Taste

The Japan Grain Inspection Association evaluates the flavour of rice from all over the country, and makes its findings public in the form of rankings. Many Fukushima rice varieties have received Special-A, the association’s most prestigious rank.

Striving to grow the best rice in Japan

With the spirit of Fukushima, the land of rice.
After 14 years of dedication, the pinnacle of “fragrance, sweetness, and richness” is here.
A taste like no other, cultivated only by select producers.

Fuku Warai. Only from Fukushima.

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Buy Seasonal Fukushima Products!

Seasonal Fukushima products can be purchased at roadside stations and farmers’ markets across the prefecture as well as through special sections of online stores in this website.

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