Fukushima is the third-largest prefecture in Japan,
and turns out a wealth of delicious offerings
thanks to its diverse climate conditions and natural features.
We pour our hearts and souls into bringing you the absolute finest products Fukushima has to offer.
We hope you enjoy them!
Premium offerings born of Fukushima Pride
Fukushima Prefecture covers a vast area that is made up of three regions, each with their own distinctive features. The produce and livestock that come out of our different natural environments offer a wealth of delicious variety to discover. Among them are eleven specialty products with some of the highest yields in Japan--the foods that serve as “the signature of Fukushima”. So dive in and discover the amazing flavors that come from our farms, forests, and fisheries--cultivated with pride by local Fukushima producers.
Fukushima Prefecture is made up of three regions: Aizu, Central, and Coastal--each with its own unique features and charms. The people that live in these areas take advantage of their region's distinctive climate conditions and natural features to grow and raise delicious food. Our producers take great pride in their products, the self-proclaimed nmemon (delicious offerings) of Fukushima Prefecture!
(Click the icons on the map to learn more!)
The Abukuma Mountains and Ou Mountain Range run north-south across Fukushima Prefecture, dividing it into three areas with completely different climatic features.
In the Coastal Region, which runs along the Pacific coast, summers are mild and winters are relatively warm, with little snowfall.
Meanwhile, the summers in Aizu are pleasantly cool in the mountains and at night, but can be intensely hot and humid in the valleys and during the day. And winter brings some of the heaviest snowfall in Japan.
The weather of the Central Region falls somewhere in between the two areas. Summers are hot and humid, but can have massive temperature fluctuations throughout the day, while winters bring chilly winds and snowfall.
All of these natural characteristics set the stage for the delicious food that Fukushima produces.
Fukushima Pride Delivery Service
Fukushima prefecture products can be purchased from the special page of each online store.
You can now order your favorite Fukushima Pride products—everything from rice, meat, seasonal fruit, and sake, at your favorite online retailer! Our local producers are proudly offering their products through Amazon, Rakuten, and Yahoo! Shopping.
Take this opportunity to try a variety of products lovingly cultivated by local producers and experience the best Fukushima Prefecture has to offer.
Click here for special pages of each site
TV commercials
All the best that Fukushima has to offer is packed into our tagline of Fukushima Pride. We hope you enjoy this fun TV commercial!
「ふくしまプライド。」新ＣＭ 『桃』篇 15秒
「ふくしまプライド。」新ＣＭ 『夏野菜』篇 15秒
Watch this delightful anime commercial we made to showcase the wonder of products from Fukushima's farms, forests, and fisheries. We call it “You Can Enjoy!”
This fun adventure offers a bit of a surrealist take on daily live at the Farm Gakuen School, where Fukushima's natural products (taking on the form of loveable characters) go to spiff themselves up and make sure they're ready to be sent out into the world.
(It's gaining a great popularity on Fukushima Prefecture's official YouTube channel!)
(In Japanese alphabetical order by character name)
We have an extensive system of inspections in place that ensures the safety of every edible item we produce in Fukushima Prefecture at the production, distribution, and consumption stage. Government agencies work together with production regions, producers, and distribution companies to carry out multiple tests every step of the way, ensuring that we only turn out agriculture, forestry, and fishery products that are guaranteed to be safe. Visit the websites below to find out more about how we confirm the safety and reliability of Fukushima products.
Try our specialty products
In this section, we showcase seasonal Fukushima products, recipes, unique ways to enjoy Fukushima food from our producers, and some of the beloved comfort foods of the local people.
Get the recipe
水そば
Get the recipe
高尾ぶどうとクリームチーズのマフィン
Get the recipe
ねぎの素焼き
Get the recipe
アンコウ鍋
Get the recipe
Fresh-steamed rice
Get the recipe
Skipjack tuna sashimi
Get the recipe
Strawberry milkshake
Get the recipe
Crumbled flounder soboro
Get the recipe
Jumbo Nameko mushrooms
sautéed in butter
Get the recipe
Apple tea
Get the recipe
Fried shimimochi rice cakes
Get the recipe
Japanese pear yogurt
with vanilla ice cream
Get the recipe
Chocolate fondue cherry tomatoes
Get the recipe
Peach compote with mint
Fukushima meals
Saori lives in Fukushima with her three children.
She's an active Instagrammer who loves posting photos of her meals, all of which are designed to make her kids smile.
She has a huge following among other mothers her age who love her fun recipes featuring adorable characters.
Yuki lives with her husband and daughter, and posts her culinary creations daily. She writes a blog called Yuki Sakaba (Yuki's Pub) in addition to running her Instagram account. She's also involved in a variety of other activities, including publishing her own book of recipes titled Delicious Dinners and Snacks from Yuki's Pub: Irresistible Chicken and Pork Dishes.
She has three older children--a daughter who's a nurse, a son who's a college student, and another son who's a high school student (senior)--and they all have huge appetites. She's gained a following on Instagram with her posts of the colorful bento boxes she prepares for them daily.
Her recipes are also featured in bento box and make-ahead recipe books.
What customers are saying
Here’s what customers who sampled the specialty products at Fukushima Pride fairs are saying!
Aizu is located in the western portion of the prefecture, bounded by the Echigo and Ou Mountain Ranges.
Its gorgeous natural features, particularly Lake Inawashiro and Mt. Bandai, are a powerful draw for visitors.
The mountains bless Aizu with crystal-clear water sources, allowing the farmers here to grow rice of exceptional quality.
Located in the center of Fukushima Prefecture, the Central Region is bounded by the Ou Mountain Range and the Abukuma Mountains.
Farmers here take advantage of the climate and natural features to bring in an abundant fruit and vegetable harvest.
It is the peaches and Asian pears produced in the Central Region that earn Fukushima its nickname of “Fruit Paradise”.
The Coastal Region runs along the Pacific coast, and is known as “the warmest place in Tohoku”.
The weather here stays remarkably pleasant year-round.
Warm and cool ocean currents come together off the Pacific coast here,
resulting in an abundance of marine life--which translates to a rich and varied seafood catch that can be enjoyed throughout the year.
新宿髙島屋において「ふくしまプライド。 」フェアを開催します。【9/22（金）～9/24（日）】
| イベント・フェア概要 | 新宿髙島屋地下１階〈生鮮〉において、福島県産なしを中心とする特産品フェアを開催いたします。 |
|---|---|
| 開催場所・店舗 | 新宿髙島屋 地下１階〈生鮮〉 |
| 実施日時 | 令和５年９月22日（金）～24日（日） |
| 詳細 | 県産品の品目：なし、福島牛、麓山高原豚、川俣シャモ、メイプルサーモン |
ライフ（大阪府内３店舗）で「ふくしまプライド。」フェアを実施します！【9/23（土）～24（日）】
| イベント・フェア概要 | ライフ（大阪本社：大阪市淀川区）の3店舗において、福島県の桃や梨を販売・PRします！桃・梨の試食PRも行いますので、ぜひお立ち寄りください！ |
|---|---|
| 開催場所・店舗 | ライフ大阪府内３店舗（高槻城西店、セントラルスクエア西宮原店、東淡路店） |
| 実施日時 | 9月23（土）～24（日） |
| 詳細 | 主な県産品の品目：桃、梨 |
阪神梅田本店において「ふくしまプライド。 」フェアを開催します。【9/8（金）～9/10（日）】
| イベント・フェア概要 | 阪神梅田本店地下１階〈生鮮〉において、福島県産ももフェアを開催いたします。 |
|---|---|
| 開催場所・店舗 | 阪神梅田本店 地下１階〈生鮮〉 西勝青果 |
| 実施日時 | 令和5年9月8日（金）～10日（日） |
| 詳細 | 県産品の品目：もも 9月9日（土）にはミスピーチキャンペーンクルーが来店、ＰＲを行います。 |
新しい「ふくしまプライド。」テレビCMが完成しました！
CMギャラリーからご覧いただけます。
福島県産農林水産物等を販売するオンラインストアへの出店・出品者を募集します！
| イベント・フェア概要 | 福島県では、全国の消費者に対し本県産品の魅力をPRするとともに、生産者や流通業者等の販路拡大のため、 Amazon・Yahoo!ショッピング・楽天に出店・出品される方を募集します。 |
|---|---|
| 開催場所・店舗 | － |
| 実施日時 | 募集期間：令和5年5月12日(金)より随時 |
| 詳細 | 詳細は関連リンクの福島県産農林水産物等を販売するオンラインストアへの出店・出品者の募集についてをご確認ください。 |
「オンラインストア活用セミナー２０２３」・「個別相談会」を開催します！
| イベント・フェア概要 | オンラインストアでの販売に興味のある方を対象に、オンラインストアの市場動向や活用方法について説明するセミナーや、具体的に出店・出品をお考えの方を対象とした各社との個別相談会を開催いたします。 |
|---|---|
| 開催場所・店舗 | Web会議サービスZoomによるオンライン開催 |
| 実施日時 | 「オンラインストア活用セミナー２０２３」令和5年6月2日(金)13:00-17:00 「個別相談会」令和5年6月7日(水)／8日(木)10:00-17:00 Yahoo!ショッピングのみ：令和5年6月7日(水)／13日(火)10:00-17:00 |
| 詳細 | 詳細は関連リンクの「オンラインストア活用セミナー２０２３」・「個別相談会」の開催についてをご確認ください。 |
楽天市場にて「ふくしまプライド。」体感キャンペーンを開始しました。【2023年9月1日（金）～29日（金）】
楽天市場にて「ふくしまプライド。」新規店応援キャンペーンを開始しました。【2023年2月3日（金）～24日（金）】
Yahoo!ショッピングにて「ふくしまプライド。」新規店応援キャンペーンを開始しました。【2023年1月11日（水）～25日（水）】
新宿髙島屋において「ふくしまプライド。 」フェアを開催します。【9/22（金）～9/24（日）】
| イベント・フェア概要 | 新宿髙島屋地下１階〈生鮮〉において、福島県産なしを中心とする特産品フェアを開催いたします。 |
|---|---|
| 開催場所・店舗 | 新宿髙島屋 地下１階〈生鮮〉 |
| 実施日時 | 令和５年９月22日（金）～24日（日） |
| 詳細 | 県産品の品目：なし、福島牛、麓山高原豚、川俣シャモ、メイプルサーモン |
ライフ（大阪府内３店舗）で「ふくしまプライド。」フェアを実施します！【9/23（土）～24（日）】
| イベント・フェア概要 | ライフ（大阪本社：大阪市淀川区）の3店舗において、福島県の桃や梨を販売・PRします！桃・梨の試食PRも行いますので、ぜひお立ち寄りください！ |
|---|---|
| 開催場所・店舗 | ライフ大阪府内３店舗（高槻城西店、セントラルスクエア西宮原店、東淡路店） |
| 実施日時 | 9月23（土）～24（日） |
| 詳細 | 主な県産品の品目：桃、梨 |
阪神梅田本店において「ふくしまプライド。 」フェアを開催します。【9/8（金）～9/10（日）】
| イベント・フェア概要 | 阪神梅田本店地下１階〈生鮮〉において、福島県産ももフェアを開催いたします。 |
|---|---|
| 開催場所・店舗 | 阪神梅田本店 地下１階〈生鮮〉 西勝青果 |
| 実施日時 | 令和5年9月8日（金）～10日（日） |
| 詳細 | 県産品の品目：もも 9月9日（土）にはミスピーチキャンペーンクルーが来店、ＰＲを行います。 |
1．Basic Concept
Fukushima Prefecture (the “Prefecture”) collects information of all users of the Fukushima Pride website (the “Website”) within the scope necessary for smooth operation of services provided by the Website (provision of information on the Website, etc.). The collected information is appropriately handled within the scope of the defined purpose of use.
2．Scope of Information Collected
(i) The Website automatically collects Internet domain names, IP addresses and other information concerning browsing of the Website, etc.
(ii) The Website uses cookies to collect information on the user attributes of those who use the Website.
3．Purpose of Use
Information collected within “2. Scope of Information Collected” will be used as a reference for smooth operation of services provided by the Website.
4．Limitations on Use and Provision
The Prefecture will not use information it collects, nor provide such information to third parties, for any other purposes described in “3. Purpose of Use”, except when disclosure of the information is required under laws and regulations, in the event of unauthorized access, threats or any other illegal acts, or for other special reasons. Notwithstanding the foregoing, access information collected on the Website, suggestions and opinions submitted to the Prefecture or related individual attributes may be released in the form of statistically processed data or opinions.
5．Measures for Ensuring Security
The Prefecture will take necessary measures for preventing leakage, loss or damage of the collected information or for otherwise managing the collected information in an appropriate manner. The Prefecture may subcontract operation of the Website to another operator, but will ensure that such an operator takes necessary measures for managing the collected information in an appropriate manner.
6．Use of Google Analytics
The Fukushima Pride website uses Google Analytics to improve its services. Google Analytics uses cookies to collect user information, but such collected information is anonymous and is not associated with browsers' personal information. User information is collected in accordance with Google's privacy policy. For more information, please refer to the terms of use and privacy policy of Google Analytics.
●Terms of Use of Google Analytics (Google website)
●Privacy Policy (Google website)
7．Scope of Application
This Privacy Policy applies only to the Fukushima Pride website. Handling of information by related organizations, etc. will be carried out under their own responsibility.
Fukushima Ten-no-tsubu rice
The texture is delightfully firm and springy. It’s better than the rice I typically eat.
(Tokyo man in his 30s)
It’s got a clean flavor and even tastes great cold. I bet it would be great for bento boxes or rice balls.
(Tokyo woman in her 30s)