Fukushima is the third-largest prefecture in Japan,
and turns out a wealth of delicious offerings
thanks to its diverse climate conditions and natural features.
We pour our hearts and souls into bringing you the absolute finest products Fukushima has to offer.
We hope you enjoy them!

Special Topic

Our specialty products

Premium offerings born of Fukushima Pride

Fukushima Prefecture covers a vast area that is made up of three regions, each with their own distinctive features. The produce and livestock that come out of our different natural environments offer a wealth of delicious variety to discover. Among them are eleven specialty products with some of the highest yields in Japan--the foods that serve as “the signature of Fukushima”. So dive in and discover the amazing flavors that come from our farms, forests, and fisheries--cultivated with pride by local Fukushima producers.

Seasonal ”calendar for key Fukushima products

The Fukushima Pride story

Fukushima Prefecture is made up of three regions: Aizu, Central, and Coastal--each with its own unique features and charms. The people that live in these areas take advantage of their region's distinctive climate conditions and natural features to grow and raise delicious food. Our producers take great pride in their products, the self-proclaimed nmemon (delicious offerings) of Fukushima Prefecture!
(Click the icons on the map to learn more!)

Our climate conditions and natural features Our climate conditions and natural features

The Abukuma Mountains and Ou Mountain Range run north-south across Fukushima Prefecture, dividing it into three areas with completely different climatic features.
In the Coastal Region, which runs along the Pacific coast, summers are mild and winters are relatively warm, with little snowfall.

Meanwhile, the summers in Aizu are pleasantly cool in the mountains and at night, but can be intensely hot and humid in the valleys and during the day. And winter brings some of the heaviest snowfall in Japan.

The weather of the Central Region falls somewhere in between the two areas. Summers are hot and humid, but can have massive temperature fluctuations throughout the day, while winters bring chilly winds and snowfall.
All of these natural characteristics set the stage for the delicious food that Fukushima produces.

JAふくしま未来 半谷勝彦

Fukushima Pride Delivery Service

Fukushima Pride Delivery Service

Fukushima prefecture products can be purchased from the special page of each online store.

Experience Campaign

You can now order your favorite Fukushima Pride products—everything from rice, meat, seasonal fruit, and sake, at your favorite online retailer! Our local producers are proudly offering their products through Amazon, Rakuten, and Yahoo! Shopping.
Take this opportunity to try a variety of products lovingly cultivated by local producers and experience the best Fukushima Prefecture has to offer.

Amazon2023.11.7(火)〜11.20(月) 楽天市場2023.11.20(月)〜12.22(金) Yahoo!ショッピング2023.12.6(水)〜12.26(火)

Click here for special pages of each site

インスタグラム施策 ふくしまごはん

CM gallery

TV commercials

All the best that Fukushima has to offer is packed into our tagline of Fukushima Pride. We hope you enjoy this fun TV commercial!

  • 「ふくしまプライド。」新CM『お米』篇

  • 「ふくしまプライド。」新CM『水産物』篇

  • 「ふくしまプライド。」新CM『牛肉』篇

  • 「ふくしまプライド。」新CM 『桃』篇 15秒

  • 「ふくしまプライド。」新CM 『夏野菜』篇 15秒

You Can Enjoy!

Watch this delightful anime commercial we made to showcase the wonder of products from Fukushima's farms, forests, and fisheries. We call it “You Can Enjoy!”
This fun adventure offers a bit of a surrealist take on daily live at the Farm Gakuen School, where Fukushima's natural products (taking on the form of loveable characters) go to spiff themselves up and make sure they're ready to be sent out into the world.
(It's gaining a great popularity on Fukushima Prefecture's official YouTube channel!)


(In Japanese alphabetical order by character name)

:Saki Fujita
Aizu Jidori (local chicken) & Kawamata Shamo (fighting cocks)
:Anju Inami
:Aya Uchida
Anpogaki (persimmon)
:Junko Takeuchi
Ten no tsubu (rice)
:Nana Mizuki
Nameko N-1 (mushroom)
:Sumire Uesaka
Niitaka (pear)
:Satomi Sato
Mr. Farm
:Yuki Kaji
Harukitaru (asparagus)
:Sarah Emi Bridcutt
Power Green (cucumber)
:Haruka Yoshimura
Hirame (flounder)
:Sarah Emi Bridcutt
Shige & Mitsuko Fukushimagyu (cow)
:Houko Kuwashima
Fukuharuka & Fukuayaka (strawberry)
:Yuka Iguchi
Rinka (gentian)
:Saori Goto
Theme song “YOU CAN ENJOY!” Composer, arranger: Kenichi Yanai,Yusuke Nakamura/ Lyrics: Yoshinobu Asao Singer: Su (SILENT SIREN)

Our commitment to safety and reliability

We have an extensive system of inspections in place that ensures the safety of every edible item we produce in Fukushima Prefecture at the production, distribution, and consumption stage. Government agencies work together with production regions, producers, and distribution companies to carry out multiple tests every step of the way, ensuring that we only turn out agriculture, forestry, and fishery products that are guaranteed to be safe. Visit the websites below to find out more about how we confirm the safety and reliability of Fukushima products.

Our specialty products

Try our specialty products

In this section, we showcase seasonal Fukushima products, recipes, unique ways to enjoy Fukushima food from our producers, and some of the beloved comfort foods of the local people.

インスタグラム施策 ふくしまごはん

Fukushima meals

  • saori
    Fukushima beef is so flavorful on its own that just grilling it with a little salt and pepper is all you need for a delicious meal.
    It's great in hotpots in the winter, and adding some little characters to the dish makes the kids light up just as much as the adults when they see it.

    About Saori

    Saori lives in Fukushima with her three children.
    She's an active Instagrammer who loves posting photos of her meals, all of which are designed to make her kids smile.
    She has a huge following among other mothers her age who love her fun recipes featuring adorable characters.

  • Yuki
    Fukushima Prefecture has so much amazing and delicious food because it produces different products that thrive in the different climates of its three regions--Coastal, Central, and Aizu. Fukushima apples strike the perfect balance between tart and sweet, so they're as amazing on French toast as they are in salads.

    About Yuki

    Yuki lives with her husband and daughter, and posts her culinary creations daily. She writes a blog called Yuki Sakaba (Yuki's Pub) in addition to running her Instagram account. She's also involved in a variety of other activities, including publishing her own book of recipes titled Delicious Dinners and Snacks from Yuki's Pub: Irresistible Chicken and Pork Dishes.

  • aya***
    Fukushima Prefecture has the dramatic daily temperature swings that are essential for growing sweet Koshi-hikari rice--which is also exceptionally sticky with a delicious umami richness. It's of course delicious served steaming hot, but it's also great in salted rice balls once it's cooled, so the kids love it. I'm always buying Fukushima rice online.

    About aya***

    She has three older children--a daughter who's a nurse, a son who's a college student, and another son who's a high school student (senior)--and they all have huge appetites. She's gained a following on Instagram with her posts of the colorful bento boxes she prepares for them daily.
    Her recipes are also featured in bento box and make-ahead recipe books.


What customers are saying

Here’s what customers who sampled the specialty products at Fukushima Pride fairs are saying!

まじうまふくしま!東京の店 福島のうまいものが食べられる東京の店
ふくしまの酒全国新酒鑑評会 金賞受賞数9回連続日本一


「ふくしまの米 おいしさ実感!キャンペーン」を実施します。【12/1(金)~2/29(木)】

イベント・フェア概要 期間中、首都圏・関西圏・中京圏の米穀店で県産米を税込1,000円以上購入された方の中から、抽選で合計390名様にふくしまの美味しい食材が当たります。
開催場所・店舗 首都圏・関西圏・中京圏で福島県産米を取扱う米穀小売店
実施日時 12/1(金)~2/29(木)
詳細 主な県産品の品目:米

モトスミ・ブレーメン通り商店街で「とびっきりのふくしまウィンターフェア 」を開催します!【11/25日(土)~11/26(日)】

イベント・フェア概要 モトスミ・ブレーメン通り商店街において、福島県のお米や果物を始めとした福島県産品を取りそろえた物産フェアを開催します。
開催場所・店舗 モトスミ・ブレーメン通り商店街振興組合コミュニティセンター前
実施日時 11月25日(土)、26日(日)12:00~17:00
詳細 主な県産品の品目:米、果物、野菜、加工品等




イベント・フェア概要 福島県では、全国の消費者に対し本県産品の魅力をPRするとともに、生産者や流通業者等の販路拡大のため、
実施日時 募集期間:令和5年5月12日(金)より随時
詳細 詳細は関連リンクの福島県産農林水産物等を販売するオンラインストアへの出店・出品者の募集についてをご確認ください。




「ふくしまの米 おいしさ実感!キャンペーン」を実施します。【12/1(金)~2/29(木)】

イベント・フェア概要 期間中、首都圏・関西圏・中京圏の米穀店で県産米を税込1,000円以上購入された方の中から、抽選で合計390名様にふくしまの美味しい食材が当たります。
開催場所・店舗 首都圏・関西圏・中京圏で福島県産米を取扱う米穀小売店
実施日時 12/1(金)~2/29(木)
詳細 主な県産品の品目:米

モトスミ・ブレーメン通り商店街で「とびっきりのふくしまウィンターフェア 」を開催します!【11/25日(土)~11/26(日)】

イベント・フェア概要 モトスミ・ブレーメン通り商店街において、福島県のお米や果物を始めとした福島県産品を取りそろえた物産フェアを開催します。
開催場所・店舗 モトスミ・ブレーメン通り商店街振興組合コミュニティセンター前
実施日時 11月25日(土)、26日(日)12:00~17:00
詳細 主な県産品の品目:米、果物、野菜、加工品等

新宿髙島屋において「ふくしまプライド。 」フェアを開催します。【11/23日(木)~11/26(日)】

イベント・フェア概要 新宿髙島屋地下1階〈生鮮〉において、福島県産米「福、笑い」を中心とする特産品フェアを開催いたします。
開催場所・店舗 新宿髙島屋 地下1階〈生鮮〉
実施日時 令和5年11月23日(木)~26日(日)
詳細 県産品の品目:りんご、麓山高原豚、川俣シャモ、メイプルサーモン、福島県産米「福、笑い」
Privacy Policy

1.Basic Concept

Fukushima Prefecture (the “Prefecture”) collects information of all users of the Fukushima Pride website (the “Website”) within the scope necessary for smooth operation of services provided by the Website (provision of information on the Website, etc.). The collected information is appropriately handled within the scope of the defined purpose of use.

2.Scope of Information Collected

(i) The Website automatically collects Internet domain names, IP addresses and other information concerning browsing of the Website, etc.
(ii) The Website uses cookies to collect information on the user attributes of those who use the Website.

3.Purpose of Use

Information collected within “2. Scope of Information Collected” will be used as a reference for smooth operation of services provided by the Website.

4.Limitations on Use and Provision

The Prefecture will not use information it collects, nor provide such information to third parties, for any other purposes described in “3. Purpose of Use”, except when disclosure of the information is required under laws and regulations, in the event of unauthorized access, threats or any other illegal acts, or for other special reasons. Notwithstanding the foregoing, access information collected on the Website, suggestions and opinions submitted to the Prefecture or related individual attributes may be released in the form of statistically processed data or opinions.

5.Measures for Ensuring Security

The Prefecture will take necessary measures for preventing leakage, loss or damage of the collected information or for otherwise managing the collected information in an appropriate manner. The Prefecture may subcontract operation of the Website to another operator, but will ensure that such an operator takes necessary measures for managing the collected information in an appropriate manner.

6.Use of Google Analytics

The Fukushima Pride website uses Google Analytics to improve its services. Google Analytics uses cookies to collect user information, but such collected information is anonymous and is not associated with browsers' personal information. User information is collected in accordance with Google's privacy policy. For more information, please refer to the terms of use and privacy policy of Google Analytics.

Terms of Use of Google Analytics (Google website)
Privacy Policy (Google website)

7.Scope of Application

This Privacy Policy applies only to the Fukushima Pride website. Handling of information by related organizations, etc. will be carried out under their own responsibility.