Fukushima is the third-largest prefecture in Japan,
and turns out a wealth of delicious offerings
thanks to its diverse climate conditions and natural features.
We pour our hearts and souls into bringing you the absolute finest products Fukushima has to offer.
We hope you enjoy them!


Our specialty products

Premium offerings born of Fukushima Pride

Fukushima Prefecture covers a vast area that is made up of three regions, each with their own distinctive features. The produce and livestock that come out of our different natural environments offer a wealth of delicious variety to discover. Among them are eleven specialty products with some of the highest yields in Japan--the foods that serve as “the signature of Fukushima”. So dive in and discover the amazing flavors that come from our farms, forests, and fisheries--cultivated with pride by local Fukushima producers.

Seasonal ”calendar for key Fukushima products

The Fukushima Pride story

Fukushima Prefecture is made up of three regions: Aizu, Central, and Coastal--each with its own unique features and charms. The people that live in these areas take advantage of their region's distinctive climate conditions and natural features to grow and raise delicious food. Our producers take great pride in their products, the self-proclaimed nmemon (delicious offerings) of Fukushima Prefecture!
(Click the icons on the map to learn more!)

Our climate conditions and natural features Our climate conditions and natural features

The Abukuma Mountains and Ou Mountain Range run north-south across Fukushima Prefecture, dividing it into three areas with completely different climatic features.
In the Coastal Region, which runs along the Pacific coast, summers are mild and winters are relatively warm, with little snowfall.

Meanwhile, the summers in Aizu are pleasantly cool in the mountains and at night, but can be intensely hot and humid in the valleys and during the day. And winter brings some of the heaviest snowfall in Japan.

The weather of the Central Region falls somewhere in between the two areas. Summers are hot and humid, but can have massive temperature fluctuations throughout the day, while winters bring chilly winds and snowfall.
All of these natural characteristics set the stage for the delicious food that Fukushima produces.

Fukushima Pride Delivery Service

Fukushima Pride Delivery Service

Fukushima prefecture products can be purchased from the special page of each online store.

Special Promotion! Experience Fukushima Pride.

You can now order your favorite Fukushima Pride products—everything from rice, meat, seasonal fruit, and sake, at your favorite online retailer! Our local producers are proudly offering their products through Amazon, Rakuten, and Yahoo! Shopping.
Take this opportunity to try a variety of products lovingly cultivated by local producers and experience the best Fukushima Prefecture has to offer.

Promotional period

◆Amazon 9/19(土)~10/17(土)
◆楽天市場 8/28(金)~9/25(金)
◆Yahoo!ショッピング 10/6(火)~10/26(月)

Click here for special pages of each site

Special Gift! Fukushima Beef Prize Draw Promotion

Purchase Fukushima specialty products and support local producers!
During the promotion, every customer who purchases at least 3,000 yen (including tax) worth of eligible Fukushima specialty products will be entered into the prize draw.
Winners will receive 800 grams of Fukushima Beef as a free gift!

Name of brand: Fukushima Beef
Only Grade 4 and Grade 5 beef from Japanese Black cattle raised and produced in Fukushima have the exceptional quality needed to earn the top brand distinction in Fukushima Prefecture. Don’t miss your chance to try this delicious beef raised with the best techniques of the producers in the rich natural surroundings of Fukushima!

Eligibility period for the Fukushima Beef Prize Draw Promotion

Amazon: Monday, June 22 through Monday, August 10
Rakuten: Friday, June 19 through Sunday, September 6
Yahoo! Shopping: Friday, June 12 through Thursday, June 25 and Tuesday, July 7 through Monday, July 27
Note: Purchase eligibility period and entry methods differ by online retailer





◆楽天市場 9/16(水)~12/31(木)

インスタグラム施策 ふくしまごはん

Fukushima meals


What customers are saying

Here’s what customers who sampled the specialty products at Fukushima Pride fairs are saying!

  • Fukushima Ten-no-tsubu rice

    The texture is delightfully firm and springy. It’s better than the rice I typically eat.
    (Tokyo man in his 30s)

    It’s got a clean flavor and even tastes great cold. I bet it would be great for bento boxes or rice balls.
    (Tokyo woman in her 30s)

  • Fukushima Aizu Koshihikari rice

    It’s so aromatic, and tastes sweeter than the rice I normally eat.
    (Tokyo woman in her 50s)

    I love the springy texture—and it gets sweeter the more you chew it.
    (Tokyo man in his 20s)

  • Fukushima Beef

    It’s rich and flavorful and doesn’t taste cheap at all. Just one bite and you know you’re getting quality beef.
    (Tokyo man in his 40s)

    It has a delicious natural beef flavor. The only seasoning it needs is a little salt and pepper.
    (Tokyo woman in her 40s)

  • Fukushima Akatsuki peaches

    Deliciously sweet and juicy. I love the thick texture and rich flavor, they are so different from other peaches!
    (Tokyo woman in her 40s)

    Each one is so intensely sweet! Fukushima peaches really are sweet and delicious.
    (Tokyo man in his 50s)

  • Fukushima tomatoes

    They’re sweet, but with just the right hint of tartness. You can taste the pure tomato flavor.
    (Tokyo man in his 40s)

    Fukushima tomatoes are a cut above, with a beautiful color. I love their rich taste.
    (Tokyo woman in her 50s)

CM gallery

TV commercials

All the best that Fukushima has to offer is packed into our tagline of Fukushima Pride. We hope you enjoy this fun TV commercial!

  • Fukushima Pride peach edition 15 seconds

  • Fukushima Pride summer vegetables edition 15 seconds

  • Fukushima Pride skipjack edition 15 seconds

You Can Enjoy!

Watch this delightful anime commercial we made to showcase the wonder of products from Fukushima's farms, forests, and fisheries. We call it “You Can Enjoy!”
This fun adventure offers a bit of a surrealist take on daily live at the Farm Gakuen School, where Fukushima's natural products (taking on the form of loveable characters) go to spiff themselves up and make sure they're ready to be sent out into the world.
(It's gaining a great popularity on Fukushima Prefecture's official YouTube channel!)


(In Japanese alphabetical order by character name)

:Saki Fujita
Aizu Jidori (local chicken) & Kawamata Shamo (fighting cocks)
:Anju Inami
:Aya Uchida
Anpogaki (persimmon)
:Junko Takeuchi
Ten no tsubu (rice)
:Nana Mizuki
Nameko N-1 (mushroom)
:Sumire Uesaka
Niitaka (pear)
:Satomi Sato
Mr. Farm
:Yuki Kaji
Harukitaru (asparagus)
:Sarah Emi Bridcutt
Power Green (cucumber)
:Haruka Yoshimura
Hirame (flounder)
:Sarah Emi Bridcutt
Shige & Mitsuko Fukushimagyu (cow)
:Houko Kuwashima
Fukuharuka & Fukuayaka (strawberry)
:Yuka Iguchi
Rinka (gentian)
:Saori Goto
Theme song “YOU CAN ENJOY!” Composer, arranger: Kenichi Yanai,Yusuke Nakamura/ Lyrics: Yoshinobu Asao Singer: Su (SILENT SIREN)

Our commitment to safety and reliability

We have an extensive system of inspections in place that ensures the safety of every edible item we produce in Fukushima Prefecture at the production, distribution, and consumption stage. Government agencies work together with production regions, producers, and distribution companies to carry out multiple tests every step of the way, ensuring that we only turn out agriculture, forestry, and fishery products that are guaranteed to be safe. Visit the websites below to find out more about how we confirm the safety and reliability of Fukushima products.

まじうまふくしま!東京の店 福島のうまいものが食べられる東京の店
ふくしま満天堂 キラリと光る、県産6次化商品の魅力をお届け! 詳しくはこちらから



新宿髙島屋で「ふくしまプライド。 」旬の味覚直売所・秋を開催します。【9/11(金)~9/13(日)】

イベント・フェア概要 新宿髙島屋 2階 JR口特設会場において、ふくしまの桃、梨、ぶどうをはじめ、トマトやピーマンなどの夏秋野菜を販売します。また、「日本橋ふくしま館」も出店し、福島県が全国に誇る特産品やお菓子、お米なども販売します。
開催場所・店舗 新宿髙島屋 2階JR口特設会場
実施日時 令和2年9月11日(金)~13日(日) 10:00~18:00 ※荒天の場合、中止となる可能性があります。
詳細 主な県産品の品目:桃、梨、ぶどう、夏秋野菜

新しいふくしまプライド。テレビCM ができました。

ふくしまプライド。プライドストーリー(Vol.18)を更新しました。カツオ漁師 野﨑さんにインタビューをしました。

新しいふくしまプライド。テレビCM ができました。




新宿髙島屋で「ふくしまプライド。 」旬の味覚直売所・秋を開催します。【9/11(金)~9/13(日)】

イベント・フェア概要 新宿髙島屋 2階 JR口特設会場において、ふくしまの桃、梨、ぶどうをはじめ、トマトやピーマンなどの夏秋野菜を販売します。また、「日本橋ふくしま館」も出店し、福島県が全国に誇る特産品やお菓子、お米なども販売します。
開催場所・店舗 新宿髙島屋 2階JR口特設会場
実施日時 令和2年9月11日(金)~13日(日) 10:00~18:00 ※荒天の場合、中止となる可能性があります。
詳細 主な県産品の品目:桃、梨、ぶどう、夏秋野菜

京王百貨店新宿店で「ふくしまプライド。 」フェアを開催します。

イベント・フェア概要 京王百貨店新宿店において、8月19日から26日まで「美味いもの満載~福島編」を開催します。 22日(土)、23日(日)に桃・梨を3個以上お買い上げのお客様は、抽選会にご参加頂けますので、ぜひお立ち寄り下さい。
開催場所・店舗 京王百貨店 新宿店
実施日時 令和2年8月19日(水)~26日(水) (8月22日(土)~23日(日)は抽選会を実施します)
詳細 主な県産品の品目:米、肉、桃、梨、夏野菜


イベント・フェア概要 〇大阪近郊のイオンにおいて4日間のフェアを開催し、桃、夏野菜、米を販売します。 〇イオンりんくう泉南店では、福島県内の業者が出店しての対面販売の他に、ガラポン抽選会、花オブジェクトの設置、福島県知事のメッセージ・TOKIOのTVCMなどの動画放映、クイズラリー等のイベントも行いますので、ぜひお立ち寄りください。
開催場所・店舗 【イオンリテール株式会社近畿カンパニー】 <桃、夏野菜、福島牛、米、水産物、日本酒の販売>イオンりんくう泉南  <桃、夏野菜、米の販売>イオン高槻、イオンスタイル四條畷、イオンスタイル大日、イオン野田阪神、イオン鶴見緑地、イオン堺北花田、イオンスタイル堺鉄砲町  <桃、夏野菜の販売>イオンスタイル京都桂川、イオン高の原、イオン久御山、イオン洛南、イオンスタイル大津京、イオン京都五条、イオン大阪ドームシティ、イオン日根野、他  <米の販売>イオンスタイル茨木、イオンスタイル伊丹昆陽、イオンスタイル伊丹
実施日時 7月30日(木)~8月2日(日)
詳細 販売品目:桃、夏野菜、福島牛、米(天のつぶ)、水産物、日本酒
Privacy Policy

1.Basic Concept

Fukushima Prefecture (the “Prefecture”) collects information of all users of the Fukushima Pride website (the “Website”) within the scope necessary for smooth operation of services provided by the Website (provision of information on the Website, etc.). The collected information is appropriately handled within the scope of the defined purpose of use.

2.Scope of Information Collected

(i) The Website automatically collects Internet domain names, IP addresses and other information concerning browsing of the Website, etc.
(ii) The Website uses cookies to collect information on the user attributes of those who use the Website.

3.Purpose of Use

Information collected within “2. Scope of Information Collected” will be used as a reference for smooth operation of services provided by the Website.

4.Limitations on Use and Provision

The Prefecture will not use information it collects, nor provide such information to third parties, for any other purposes described in “3. Purpose of Use”, except when disclosure of the information is required under laws and regulations, in the event of unauthorized access, threats or any other illegal acts, or for other special reasons. Notwithstanding the foregoing, access information collected on the Website, suggestions and opinions submitted to the Prefecture or related individual attributes may be released in the form of statistically processed data or opinions.

5.Measures for Ensuring Security

The Prefecture will take necessary measures for preventing leakage, loss or damage of the collected information or for otherwise managing the collected information in an appropriate manner. The Prefecture may subcontract operation of the Website to another operator, but will ensure that such an operator takes necessary measures for managing the collected information in an appropriate manner.

6.Use of Google Analytics

The Fukushima Pride website uses Google Analytics to improve its services. Google Analytics uses cookies to collect user information, but such collected information is anonymous and is not associated with browsers' personal information. User information is collected in accordance with Google's privacy policy. For more information, please refer to the terms of use and privacy policy of Google Analytics.

Terms of Use of Google Analytics (Google website)
Privacy Policy (Google website)

7.Scope of Application

This Privacy Policy applies only to the Fukushima Pride website. Handling of information by related organizations, etc. will be carried out under their own responsibility.