Fukushima is the third-largest prefecture in Japan,
and turns out a wealth of delicious offerings
thanks to its diverse climate conditions and natural features.
We pour our hearts and souls into bringing you the absolute finest products Fukushima has to offer.
We hope you enjoy them!

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Our specialty products

Premium offerings born of Fukushima Pride

Fukushima Prefecture covers a vast area that is made up of three regions, each with their own distinctive features. The produce and livestock that come out of our different natural environments offer a wealth of delicious variety to discover. Among them are eleven specialty products with some of the highest yields in Japan--the foods that serve as “the signature of Fukushima”. So dive in and discover the amazing flavors that come from our farms, forests, and fisheries--cultivated with pride by local Fukushima producers.

Seasonal ”calendar for key Fukushima products

The Fukushima Pride story

Fukushima Prefecture is made up of three regions: Aizu, Central, and Coastal--each with its own unique features and charms. The people that live in these areas take advantage of their region's distinctive climate conditions and natural features to grow and raise delicious food. Our producers take great pride in their products, the self-proclaimed nmemon (delicious offerings) of Fukushima Prefecture!
(Click the icons on the map to learn more!)

Our climate conditions and natural features Our climate conditions and natural features

The Abukuma Mountains and Ou Mountain Range run north-south across Fukushima Prefecture, dividing it into three areas with completely different climatic features.
In the Coastal Region, which runs along the Pacific coast, summers are mild and winters are relatively warm, with little snowfall.

Meanwhile, the summers in Aizu are pleasantly cool in the mountains and at night, but can be intensely hot and humid in the valleys and during the day. And winter brings some of the heaviest snowfall in Japan.

The weather of the Central Region falls somewhere in between the two areas. Summers are hot and humid, but can have massive temperature fluctuations throughout the day, while winters bring chilly winds and snowfall.
All of these natural characteristics set the stage for the delicious food that Fukushima produces.

Fukushima Pride Delivery Service

Fukushima Pride Delivery Service

Get seasonal Fukushima products online!

Just look for “Fukushima specialty products” on Amazon, Rakuten, or Yahoo! Shopping!

インスタグラム施策 ふくしまごはん

Fukushima meals

  • saori
    Fukushima beef is so flavorful on its own that just grilling it with a little salt and pepper is all you need for a delicious meal.
    It's great in hotpots in the winter, and adding some little characters to the dish makes the kids light up just as much as the adults when they see it.

    About Saori

    Saori lives in Fukushima with her three children.
    She's an active Instagrammer who loves posting photos of her meals, all of which are designed to make her kids smile.
    She has a huge following among other mothers her age who love her fun recipes featuring adorable characters.

  • Yuki
    Fukushima Prefecture has so much amazing and delicious food because it produces different products that thrive in the different climates of its three regions--Coastal, Central, and Aizu. Fukushima apples strike the perfect balance between tart and sweet, so they're as amazing on French toast as they are in salads.

    About Yuki

    Yuki lives with her husband and daughter, and posts her culinary creations daily. She writes a blog called Yuki Sakaba (Yuki's Pub) in addition to running her Instagram account. She's also involved in a variety of other activities, including publishing her own book of recipes titled Delicious Dinners and Snacks from Yuki's Pub: Irresistible Chicken and Pork Dishes.

  • aya***
    Fukushima Prefecture has the dramatic daily temperature swings that are essential for growing sweet Koshi-hikari rice--which is also exceptionally sticky with a delicious umami richness. It's of course delicious served steaming hot, but it's also great in salted rice balls once it's cooled, so the kids love it. I'm always buying Fukushima rice online.

    About aya***

    She has three older children--a daughter who's a nurse, a son who's a college student, and another son who's a high school student (senior)--and they all have huge appetites. She's gained a following on Instagram with her posts of the colorful bento boxes she prepares for them daily.
    Her recipes are also featured in bento box and make-ahead recipe books.

CM gallery

TV commercials

All the best that Fukushima has to offer is packed into our tagline of Fukushima Pride. We hope you enjoy this fun TV commercial!

  • Fukushima Pride Rice edition 15 seconds

  • Fukushima Pride Peach edition 15 seconds

  • Fukushima Pride Vegetables edition 15 seconds

You Can Enjoy!

Watch this delightful anime commercial we made to showcase the wonder of products from Fukushima's farms, forests, and fisheries. We call it “You Can Enjoy!”
This fun adventure offers a bit of a surrealist take on daily live at the Farm Gakuen School, where Fukushima's natural products (taking on the form of loveable characters) go to spiff themselves up and make sure they're ready to be sent out into the world.
(It's gaining a great popularity on Fukushima Prefecture's official YouTube channel!)

CAST

(In Japanese alphabetical order by character name)

Aiko(tomato)
:Saki Fujita
Aizu Jidori (local chicken) & Kawamata Shamo (fighting cocks)
:Anju Inami
Akatsuki(peach)
:Aya Uchida
Anpogaki (persimmon)
:Junko Takeuchi
Ten no tsubu (rice)
:Nana Mizuki
Nameko N-1 (mushroom)
:Sumire Uesaka
Niitaka (pear)
:Satomi Sato
Mr. Farm
:Yuki Kaji
Harukitaru (asparagus)
:Sarah Emi Bridcutt
Power Green (cucumber)
:Haruka Yoshimura
Hirame (flounder)
:Sarah Emi Bridcutt
Shige & Mitsuko Fukushimagyu (cow)
:Houko Kuwashima
Fukuharuka & Fukuayaka (strawberry)
:Yuka Iguchi
Rinka (gentian)
:Saori Goto
Theme song “YOU CAN ENJOY!” Composer, arranger: Kenichi Yanai,Yusuke Nakamura/ Lyrics: Yoshinobu Asao Singer: Su (SILENT SIREN)

Our commitment to safety and reliability

We have an extensive system of inspections in place that ensures the safety of every edible item we produce in Fukushima Prefecture at the production, distribution, and consumption stage. Government agencies work together with production regions, producers, and distribution companies to carry out multiple tests every step of the way, ensuring that we only turn out agriculture, forestry, and fishery products that are guaranteed to be safe. Visit the websites below to find out more about how we confirm the safety and reliability of Fukushima products.

まじうまふくしま!東京の店 福島のうまいものが食べられる東京の店
ふくしま満天堂 キラリと光る、県産6次化商品の魅力をお届け! 詳しくはこちらから
ふくしまの米が首都圏で購入できる店!
福島県新ブランド米「福島40号」ネーミング案募集

新しいふくしまプライド。テレビCM ができました。
CMギャラリーからご覧いただけます。

ふくしまプライド。ストーリー(Vol.17)を更新しました。ほんしめじ生産支援者 鳴美さんにインタビューをしました。

2年連続!平成30年米食味ランキング 福島県産米「特A」獲得数日本一!

日本穀物検定協会が2月27日に発表した平成30年産米食味ランキングで、
福島県産米は4銘柄で最高位の「特A」を獲得!
2年連続獲得数日本一となりました。

詳しくは、下記サイトへ!

ふくしまプライド。ストーリー(Vol.16)を更新しました。イチゴ生産者 飛澤さんにインタビューをしました。

ふくしまプライド。ストーリー(Vol.15)を更新しました。ヒラメ生産者 佐藤さんにインタビューをしました。

Privacy Policy

1.Basic Concept

Fukushima Prefecture (the “Prefecture”) collects information of all users of the Fukushima Pride website (the “Website”) within the scope necessary for smooth operation of services provided by the Website (provision of information on the Website, etc.). The collected information is appropriately handled within the scope of the defined purpose of use.

2.Scope of Information Collected

(i) The Website automatically collects Internet domain names, IP addresses and other information concerning browsing of the Website, etc.
(ii) The Website uses cookies to collect information on the user attributes of those who use the Website.

3.Purpose of Use

Information collected within “2. Scope of Information Collected” will be used as a reference for smooth operation of services provided by the Website.

4.Limitations on Use and Provision

The Prefecture will not use information it collects, nor provide such information to third parties, for any other purposes described in “3. Purpose of Use”, except when disclosure of the information is required under laws and regulations, in the event of unauthorized access, threats or any other illegal acts, or for other special reasons. Notwithstanding the foregoing, access information collected on the Website, suggestions and opinions submitted to the Prefecture or related individual attributes may be released in the form of statistically processed data or opinions.

5.Measures for Ensuring Security

The Prefecture will take necessary measures for preventing leakage, loss or damage of the collected information or for otherwise managing the collected information in an appropriate manner. The Prefecture may subcontract operation of the Website to another operator, but will ensure that such an operator takes necessary measures for managing the collected information in an appropriate manner.

6.Use of Google Analytics

The Fukushima Pride website uses Google Analytics to improve its services. Google Analytics uses cookies to collect user information, but such collected information is anonymous and is not associated with browsers' personal information. User information is collected in accordance with Google's privacy policy. For more information, please refer to the terms of use and privacy policy of Google Analytics.

Terms of Use of Google Analytics (Google website)
Privacy Policy (Google website)

7.Scope of Application

This Privacy Policy applies only to the Fukushima Pride website. Handling of information by related organizations, etc. will be carried out under their own responsibility.