ふくしまプライドストーリー | 大好きな福島で農業を盛り上げ活力あふれる地域づくりが夢

This is the only place in Japan where we can grow tomatoes year-round

Wonder Farm is located in the Yotsukura-machi district of Iwaki City, right along the Pacific coast. It’s more like a theme park than a farm, with a farmers’ market, restaurant, outdoor event space, and even a processing plant located right next to its enormous tomato greenhouse--and the farm is constantly buzzing with the happy voices of visitors as a result. “This is one of the only places in Japan where tomatoes can be grown year-round,” explains Hiroshi Motoki, president of Wonder Farm. “That’s how ideal the climate here is for them.” Iwaki enjoys more hours of sunlight than almost anywhere else in the country, while the hills and ocean breezes create the perfect temperature changes between day and night.

The tomatoes that Motoki grows have an exceptional sweet-tart balance, plus a smooth flavor with wide appeal. “I have no intention of changing my approach,” he insists. His goal? To create the ultimate classic tomato. At the same time, however, he is intent on traveling to Tokyo almost every month to negotiate sales and identify the latest market needs. When he learned that busy urban families prefer cherry tomatoes to full-sized ones, for example, he quickly added them as one of his core crops.

“Most people see Wonder Farm as a kind of theme park,” Motoki explains, “so when I’m negotiating sales I sometimes have to be very clear that we’re a genuine production site. We put a lot of effort into our tomato juice, jams, dressings, pasta sauces, and other processed goods.” His tomato juice, long a flagship product, was finally picked up by high-end supermarkets and major convenience stores this year. “It’s completely different than the typical tomato juices you see out there,” he says. “It’s made entirely from the sweet tomatoes intended for raw consumption, and we use a time-consuming straight production method to juice them.” This is Wonder Farm’s third year in operation. “The last two years were all about building our foundation,” Motoki says. “we built a processing plant to develop AFFrinnovation products, opened a restaurant--all things I had never done before. Even now, I spend my days completely wrapped up in the business.”

He is a man who radiates passion for what he does. Born and raised on the Fukushima’s Coastal Region, he is adamant in his love for his prefecture. “I want to work together with the local producers to give everyday people the kind of scenery you can only find in a farming village, the kinds of flavors you can only taste in a farming village, and the kinds of experiences you can only have in a farming village,” Motoki explains. “That’s how we get more people who want to farm, which in turn will help revitalize agriculture and bring more energy to the entire region. That’s my dream, and Wonder Farm is the platform I’m using to get there.” There’s no doubt that Motoki will keep driving full-force towards that goal.

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